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  • Profit Drag Calculator
  • Cost Calculator
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  • Churn Impact Calculator
  • Gross Margin Quiz
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  • Cost Calculator
  • Profit Drag Checklist
  • Email Templates
  • Board Template
  • Profit Drag ROI Calculator
  • Industry Benchmarks
  • SaaS Unit Economics
  • Churn Impact Calculator
  • Gross Margin Quiz

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* Profit Curve methodology pioneered by Jason Cohen at WP Engine. Learn more →

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Free Tools & Resources

Start with the hard part: estimate cost-to-serve, find Profit Drag, and prepare the named customer conversations that recover margin. No signup required.

Estimate Profit DragTry the Full Analysis

Start here

Build the cost column, then act

These tools support the core Margin Levers workflow: turn scattered operating data into customer-level profitability decisions.

New
Profit Drag Calculator
Estimate hidden margin leakage, recoverable profit, and Growth payback before uploading data.
  • •Shareable cold-email URL params
  • •Downloadable buyer-ready estimate
  • •Growth payback calculation
  • •Handoff into the full /try analysis
Most Popular
Cost Calculator
Figure out your customer costs in 60 seconds, even if you've never tracked them.
  • •Quick GPM-based estimation
  • •Industry-specific benchmarks
  • •Downloadable formula for your CSV
  • •Growth: Detailed bottom-up calculator
High Intent
Email Templates
Copy-paste scripts for pricing conversations, customer retention, and exits.
  • •4 price increase templates
  • •4 tail customer scripts
  • •4 high-profit customer retention templates
  • •Subject lines & follow-up timing
Profit Drag Checklist
12 warning signs your customers are dragging your margins. Self-assess and get a prioritized action plan.
  • •12-point interactive diagnostic
  • •A-F drag severity grade
  • •Category breakdown: pricing, costs, customers, ops
  • •Top priority action recommendation
New
Board-Ready Template
Professional Excel template with profit curve worksheets, profitability formulas, and board summary.
  • •4-sheet Excel workbook with formulas
  • •15 sample customers with GP calcs
  • •A-F segment classification
  • •Board presentation summary layout

More SaaS finance tools

Useful calculators and templates for broader SaaS finance questions, secondary to the customer-level profit recovery path above.

Churn Impact Calculator
See the compounding cost of customer churn. Visualize revenue destruction over 1-5 years.
  • •Compounding revenue decline visualization
  • •Customer lifetime calculation
  • •"What if" churn reduction modeling
  • •Industry churn benchmarks
Unit Economics Calculator
Calculate LTV, LTV:CAC ratio, CAC payback period, and Rule of 40 score for your SaaS.
  • •LTV:CAC ratio and CAC payback period
  • •Rule of 40 score with health grade
  • •Sensitivity analysis across key levers
  • •Industry benchmark comparisons
Gross Margin Diagnostic
10-question quiz to assess your margin health across pricing, costs, and operations. Get an A-F grade.
  • •2-minute diagnostic quiz
  • •A-F margin health grade
  • •Category-level strengths and risks
  • •3 prioritized actions for this quarter
ROI Calculator
Estimate how much your unprofitable "tail" customers are costing you annually.
  • •Enter revenue & customer count
  • •See estimated hidden losses
  • •Based on industry research
  • •Instant results, no signup
Industry Benchmarks
See how your profit concentration compares to industry standards.
  • •GPM by business model
  • •Profitability concentration ratios from research
  • •WP Engine case study data
  • •Filter by industry & stage

Want deeper analysis? Growth users get AI-powered insights, executive PDF reports, and personalized action plans for every customer.

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Ready to see your actual numbers?

These tools help you estimate. Upload your data and see exactly which customers are driving — or destroying — your margins.

Analyze Your Customers Free
Not in finance? Forward this to your co-founder or ops lead — they'll thank you.