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How much profit is your customer base quietly leaking?

Model hidden Profit Drag from margin gaps, service load, and churn pressure. Share the estimate with your team, then run the real customer-level analysis in `/try`.

Built for budget approval

Shows annual Profit Drag, recoverable range, Growth payback, and decisions needed to pay for the tool.

URL parameters make it safe for cold email without pretending you know private numbers.

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Crawlable example estimate

What the calculator estimates

Using the default assumptions of $5,000,000 ARR, 120 customers, 68% gross margin, 80% target margin, 18% below-target customers, $1,500 extra annual service cost per below-target customer, and 2.5% monthly churn, Margin Levers estimates annual Profit Drag of $172,250.

Recoverable range
$43,063-$103,350
Growth payback
24.5x annual plan cost
Decisions to pay back
1 customer decision

This example is directional. Real Margin Levers analysis replaces assumptions with named customer-level revenue, cost, and margin data.

P0: instant value
Transparent assumptions, live results, shareable URL params, and a direct `/try` CTA.
P1: buyer artifact
Download or email the estimate so a founder, CFO, or VP Finance can circulate the case internally.
P2: onboarding handoff
The calculator stores assumptions for `/try`, including gross margin, so upload starts with better context.

Cold email friendly by design

Prefill public estimates with URL params like `arr=5000000&customers=120`, then let the buyer adjust assumptions. The page creates curiosity without overclaiming private customer-level facts.

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* Profit Curve methodology pioneered by Jason Cohen at WP Engine. Learn more →

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